Asset Variation · Brand Studio docs

Source: schemas/asset-variation.schema.json. This is the complete declaration, including nested definitions and constraints. Its presence is not evidence that a runtime producer or consumer validates against it.
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{
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "title": "Asset Variation",
  "type": "object",
  "additionalProperties": false,
  "required": [
    "variation_id",
    "asset_id",
    "asset_type_id",
    "brand_id",
    "campaign_id",
    "open_design_design_system_id",
    "funnel_stage",
    "cta_id",
    "audience_state",
    "incentive",
    "belief_shift",
    "strategy_alignment",
    "source_claim_trace_path",
    "review_status",
    "html_path",
    "quality_report_path",
    "generation_provenance"
  ],
  "properties": {
    "variation_id": {
      "type": "string",
      "minLength": 1
    },
    "asset_id": {
      "type": "string",
      "minLength": 1
    },
    "asset_type_id": {
      "type": "string",
      "minLength": 1
    },
    "brand_id": {
      "type": "string",
      "minLength": 1
    },
    "campaign_id": {
      "type": "string",
      "minLength": 1
    },
    "open_design_design_system_id": {
      "type": "string",
      "minLength": 1
    },
    "funnel_stage": {
      "type": "string",
      "enum": [
        "awareness",
        "consideration",
        "conversion"
      ]
    },
    "cta_id": {
      "type": "string",
      "minLength": 1
    },
    "audience_state": {
      "type": "string",
      "minLength": 1
    },
    "incentive": {
      "type": "string",
      "minLength": 1
    },
    "belief_shift": {
      "type": "string",
      "minLength": 1
    },
    "strategy_alignment": {
      "type": "object",
      "additionalProperties": false,
      "required": [
        "stage_strategy",
        "asset_purpose",
        "why_this_variation_exists"
      ],
      "properties": {
        "stage_strategy": {
          "type": "string",
          "minLength": 1
        },
        "asset_purpose": {
          "type": "string",
          "minLength": 1
        },
        "why_this_variation_exists": {
          "type": "string",
          "minLength": 1
        }
      }
    },
    "source_ids": {
      "type": "array",
      "items": {
        "type": "string",
        "minLength": 1
      }
    },
    "claim_ids": {
      "type": "array",
      "items": {
        "type": "string",
        "minLength": 1
      }
    },
    "source_claim_trace_path": {
      "type": "string",
      "minLength": 1
    },
    "review_status": {
      "type": "string",
      "enum": [
        "needs_review",
        "needs_revision",
        "approved",
        "blocked"
      ]
    },
    "html_path": {
      "type": "string",
      "minLength": 1
    },
    "quality_report_path": {
      "type": "string",
      "minLength": 1
    },
    "generation_provenance": {
      "type": "string",
      "enum": [
        "open_design_plugin_agent_generated",
        "open_design_generation_job_generated",
        "open_design_served_preview_only",
        "brand_studio_fallback"
      ]
    }
  }
}