Persona · Brand Studio docs

Source: schemas/persona.schema.json. This is the complete declaration, including nested definitions and constraints. Its presence is not evidence that a runtime producer or consumer validates against it.

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{
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "title": "Persona",
  "type": "object",
  "additionalProperties": false,
  "required": [
    "id",
    "brand_id",
    "campaign_id",
    "label",
    "who_needs_to_care",
    "current_problem",
    "current_belief",
    "desired_belief",
    "needs",
    "source_ids",
    "review_status"
  ],
  "properties": {
    "id": {
      "type": "string",
      "minLength": 1
    },
    "brand_id": {
      "type": "string",
      "minLength": 1
    },
    "campaign_id": {
      "type": "string",
      "minLength": 1
    },
    "label": {
      "type": "string",
      "minLength": 1
    },
    "who_needs_to_care": {
      "type": "string",
      "minLength": 1
    },
    "current_problem": {
      "type": "string",
      "minLength": 1
    },
    "current_belief": {
      "type": "string",
      "minLength": 1
    },
    "desired_belief": {
      "type": "string",
      "minLength": 1
    },
    "needs": {
      "type": "array",
      "minItems": 1,
      "items": {
        "type": "string",
        "minLength": 1
      }
    },
    "source_ids": {
      "type": "array",
      "minItems": 1,
      "items": {
        "type": "string",
        "minLength": 1
      }
    },
    "review_status": {
      "type": "string",
      "enum": [
        "draft",
        "needs_review",
        "approved",
        "rejected"
      ]
    }
  }
}