Campaign Asset Plan · Brand Studio docs

Source: schemas/campaign-asset-plan.schema.json. This is the complete declaration, including nested definitions and constraints. Its presence is not evidence that a runtime producer or consumer validates against it.
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{
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "title": "Campaign Asset Plan",
  "type": "object",
  "additionalProperties": false,
  "required": [
    "id",
    "campaign_id",
    "brand_id",
    "open_design_design_system_id",
    "funnel_model",
    "assets",
    "created_at",
    "updated_at"
  ],
  "properties": {
    "id": {
      "type": "string",
      "minLength": 1
    },
    "campaign_id": {
      "type": "string",
      "minLength": 1
    },
    "brand_id": {
      "type": "string",
      "minLength": 1
    },
    "open_design_design_system_id": {
      "type": "string",
      "minLength": 1
    },
    "funnel_model": {
      "type": "string",
      "minLength": 1
    },
    "assets": {
      "type": "array",
      "minItems": 1,
      "items": {
        "type": "object",
        "additionalProperties": false,
        "required": [
          "asset_id",
          "asset_type",
          "channel",
          "platform",
          "funnel_stage",
          "purpose",
          "audience_state",
          "message_role",
          "cta_id",
          "why_this_asset",
          "source_ids",
          "claim_ids",
          "quality_bar",
          "status"
        ],
        "properties": {
          "asset_id": {
            "type": "string",
            "minLength": 1
          },
          "asset_type": {
            "type": "string",
            "minLength": 1
          },
          "channel": {
            "type": "string",
            "minLength": 1
          },
          "platform": {
            "type": "string",
            "minLength": 1
          },
          "funnel_stage": {
            "type": "string",
            "enum": [
              "tofu",
              "mofu",
              "bofu",
              "awareness",
              "consideration",
              "conversion"
            ]
          },
          "purpose": {
            "type": "string",
            "minLength": 1
          },
          "audience_state": {
            "type": "string",
            "minLength": 1
          },
          "message_role": {
            "type": "string",
            "minLength": 1
          },
          "cta_id": {
            "type": "string",
            "minLength": 1
          },
          "why_this_asset": {
            "type": "string",
            "minLength": 1
          },
          "source_ids": {
            "type": "array",
            "items": {
              "type": "string"
            }
          },
          "claim_ids": {
            "type": "array",
            "items": {
              "type": "string"
            }
          },
          "quality_bar": {
            "type": "object",
            "additionalProperties": false,
            "required": [
              "must_be_on_brand",
              "must_match_stage",
              "must_have_clear_next_step"
            ],
            "properties": {
              "must_be_on_brand": {
                "type": "boolean"
              },
              "must_match_stage": {
                "type": "boolean"
              },
              "must_have_clear_next_step": {
                "type": "boolean"
              }
            }
          },
          "status": {
            "type": "string",
            "enum": [
              "planned",
              "draft",
              "needs_review",
              "approved",
              "blocked"
            ]
          }
        }
      }
    },
    "created_at": {
      "type": "string",
      "minLength": 1
    },
    "updated_at": {
      "type": "string",
      "minLength": 1
    }
  }
}