The fourteen checks
What the report contains
Fourteen checks, in the order the report prints them. Each has its own page: what happens, which calls it makes, whether a model is involved, what it costs, and what absent looks like.
| # | Check | What it answers | Cost |
|---|---|---|---|
| 01 | Websites & pages | Up to 30 pages of your own site, rendered and kept — nav, services, locations, the lot. Not the homepage and a guess. | Public HTML and sitemap reads have no provider charge. Rendered pages are priced from the server-verified Firecrawl credit cost in the current quote, one page per selected URL. Screenshots add no separate provider request. Technical crawl and Lighthouse tasks have their own quoted prices. |
| 02 | Search | Real Google results for your brand: who shows up, in what order, on the page a customer actually sees. | $0.002 per query, capped at 10 queries per pull (4 in the default plan) plus at most one extra probe-retry call per provider rung — DataForSEO-billed calls never exceed 11, so up to $0.022 for the search itself · up to $0.018 for the directory check |
| 03 | Social | Your live profiles across Instagram, Facebook, YouTube, TikTok, LinkedIn and X — follower counts, recent posts, real published dates. | ≈ $0.021–$0.036 per pull (14–24 credits at 1 credit per request) + ≈ $0.003 for Threads (2 credits, flat) + ≈ $0.0015 for Instagram tagged posts when the strip returns content (1 credit) + tier 2: ≈ $0.0045 transcripts + ≈ $0.003-0.006 mentions + ≈ $0-0.0015 linkedin proxy + tier 3 (flag-gated): ≈ $0.049 tiktok demographics + up to ≈ $0.063 instagram permanent media |
| 04 | Screenshots | Rendered captures of the pages we read, so every claim about colour, layout and hierarchy has a picture sitting behind it. | No charge of its own — the pages were already paid for by the website leg. |
| 05 | SEO | Every keyword's real search volume, difficulty and cost-per-click — and where you actually rank for it — plus who overlaps you and the terms they win that you don't. | $0.22–$0.34 per pull |
| 06 | Reputation | Wikipedia, news, app stores, podcasts, employer sites, trademarks, forums: what the public record already says about you, gathered in one place. | ≈ $0.004 per pull for the free-web sources and the Facebook ad search · ≤ $0.018 for the directory check · ≤ $0.03 for the category sweep · $0.02 of SerpApi at tier 1, ≤ $0.09 at tier 2, ≤ $0.19 at tier 3 (adds ≤ $0.04 for maps_reviews + local_services, both city-gated, plus ai_overview's opportunistic $0.01 that this lane never actually spends today). Every SerpApi engine costs the same one search, $0.01 on this account's grandfathered plan. GDELT, the TSDR status check, the SEC EDGAR lookup and the Hacker News search are all $0.00, and still receipted on the leg's own ledger. Reddit subreddit details is $0-$0.0015, tier >= 2, only when a subreddit was already found for free. The deeper tier adds ≈$0.00225 for the Google-posting check and ≈$0.072 for the open-web sentiment snapshot (three DataForSEO calls) — both carry their own inline cost_usd rather than rolling into this leg's ScrapeCreators-only ledger above. |
| 07 | Ads | What you are running right now across four ad networks — creative, copy and start dates — from the archives the platforms are obliged to publish. | ≈ $0.009 per pull (~5 credits) + tier 3 (flag-gated): ≈ $0.047 for the Google OCR text (25 credits, one call) |
| 08 | Logos | Every mark on your site at usable size, each with the page it came from — and a clear label on any we had to fill in from elsewhere. | No charge. |
| 09 | Colors | Your palette read off the rendered page and its stylesheets, each swatch carrying the evidence line for where it was found. | No charge — the pixel sample runs against screenshots already captured for the screenshots leg. |
| 10 | Typography | The typefaces actually declared and loaded, split into headings and body — resolved through CSS variables, so you get font names and never variable names. | No charge. |
| 11 | Voice | How you sound, written as claims — and every claim quotes the sentence of yours that proves it. A claim with no quote behind it is dropped, not softened. | $0.002 per pull ($0.25 per 1M input tokens, $2.00 per 1M output). Video quotes add no model cost — their cost is the social leg's own YouTube-transcript credits. |
| 12 | AI visibility | What ChatGPT and Gemini say about you when someone asks, which sources they lean on to say it, and how often you are mentioned in AI answers at all. Parked in the alpha: it does not run or bill in alpha reports. | $0.22–$0.23 per pull at the standard setting, about $0.34 with the app surface, the trend and DataForSEO's own AI Mode read |
| 13 | Reviews | Your Google Business ratings — multi-location aware, so a chain is not collapsed into one listing — and your Trustpilot score with the reviews behind it. | $0.006–$0.02 per pull at the standard tier; the deeper tier's Tripadvisor add is ≈$0.0015–0.008 more, only for the brands it applies to |
| 14 | Backlinks | Who links to you, how many domains do it, how healthy that profile is, and how it compares against the competitors the run found. | $0.10–$0.11 per pull |
A check that produced nothing says so
Each of the fourteen either produced evidence or it did not. A check that failed is named, with the reason. A section with no data renders as absent rather than as a zero, because those are different facts.