Brand Studio docs
The fourteen checks

Websites & pages

Up to 30 pages of your own site, rendered and kept — nav, services, locations, the lot. Not the homepage and a guess.

Check 01 of 14.

What happens

The current pull reads the homepage and up to six linked information pages as public HTML, without a paid browser request. The fixed selection covers the business, offerings, pricing, contact, careers and news when those links are present. The sitemap lists discovered addresses separately: listing a page does not mean its text or screenshot was captured. Before running, you can choose observed homepage links or enter exact same-domain URLs for paid browser rendering, and enable a full-page screenshot on those same requests. Every selected URL is included in the updated quote. Missing links, unreadable pages, access refusals and inventory limits remain visible in the report; a screenshot is never promised for every sitemap entry.

Calls it makes

  • Public HTTP GET — homepage plus up to six selected same-site information pages, with bounded bytes, timeouts and redirect validation; $0 provider cost
  • Public HTTP GET — robots.txt and sitemap documents, with recorded limits and failures; discovering an address does not request its page or screenshot
  • Firecrawl POST /v2/scrape — only exact same-domain page URLs selected in the quote; an optional full-page screenshot uses the same request
  • Selected free website checks — PageSpeed Insights, Wayback history and certificate-transparency records, each with its own scope and availability state
  • No new request — identity, visible SEO and structured-data observations derived from captured HTML

The facts a reader needs

Language modelNone for acquisition. Section AI review is a separate metered operation.
CostPublic HTML and sitemap reads have no provider charge. Rendered pages are priced from the server-verified Firecrawl credit cost in the current quote, one page per selected URL. Screenshots add no separate provider request. Technical crawl and Lighthouse tasks have their own quoted prices.
Depends onOnly selected pages are purchased. Sitemap entries never expand that selection. A public page must be on the allowed site and pass URL and redirect checks. Other sections keep their own evidence and status when a website source fails.
When it is absentThe report distinguishes a page that was not selected, a page that could not be read, and a successful read with no matching evidence. It keeps partial results with source links and capture times. Sitemap limits describe the saved inventory, not the whole website. A JavaScript shell or access challenge is not treated as useful brand copy. Historical reports may contain additional collection methods; their saved plan and receipts remain the authority.

Who supplies it

  • Firecrawl — The site capture — and with it logos, colors, typography and screenshots.
  • Public web sources (no account, no key) — Everything below runs with no key at all, and always has.
  • Google PageSpeed Insights — Site Health — the one dimension of the website leg nothing else in the stack measures: real Lighthouse scores and Core Web Vitals for your own homepage.

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